What happens when passion for art and investment strategy meet? The Trium Art Gallery project is born, much more than an ordinary art gallery, an ambitious programme that redefines the role of art in the contemporary scene.

With its office in the centre of Monza (MB), at 9 Via F. Frisi, the gallery is not just an exhibition space, but a point of reference for those who see in art a unique opportunity: beauty that generates value.

THE INNOVATIVE MODEL OF TRIUM ART GALLERY

Founding members Mattia Masciullo, Daniele Corti and Fabio Mannoni envisaged a clear vision for the project, operating from the outset on several fronts, all of which they considered essential and vital. On the one hand, the gallery selects and promotes works by established artists with proven cultural and market value. On the other, it focuses on young emerging talents, identifying those with a solid foundation who have the potential to grow and make their mark over time.

At the heart of it all is the Investment Committee, a unique team consisting of the founders and experts in art and finance. This multidisciplinary group guides every strategic decision of the gallery, combining artistic sensitivity and market analysis to offer clients a unique experience.

To complete the offer, a personalised art advisory service accompanies collectors and investors step by step, ensuring targeted and informed choices to enrich their collections or diversify their assets.

If you have ever wondered how art can be transformed into a secure and fascinating form of investment, Trium Art Gallery has the answers. In the following interview, the founders talk about how beauty, culture and value can coexist in perfect harmony.

• How did the idea of combining art with a strategic investment approach come about?

The idea of Trium Art Gallery originated first of all from our personal experience as collectors and careful observers of the art market. I, Mattia Masciullo, together with Daniele Corti and Fabio Mannoni, have had the opportunity to experience first-hand how some of our artworks, selected with criterion and a far-sighted vision, have experienced significant revaluations over the years. This led us to reflect on how art can represent not only a sublime form of beauty and culture, but also a concrete investment opportunity.

We have always been fascinated by the idea of combining the aesthetics and emotion that only art can offer with a strategic approach that can enhance the economic potential of the works. With Trium Art Gallery, we wanted to create a model that allows collectors to reap a twofold benefit: on the one hand, the pleasure of being surrounded by extraordinary works, capable of enriching the spaces and lives of their owners; on the other hand, the possibility of making a well-considered and conscious investment, based on in-depth analyses, market knowledge and objective criteria.

Our idea is based on the awareness that the purchase of a work of art, when guided by competent professionals, is never a random choice, but the result of a process that combines passion, study and strategy. This approach not only guarantees the collector access to works of high artistic and cultural value, but also offers the security of an investment that can mature and consolidate over time.

• In what way can art be considered an investment asset?

Art can only be considered an investment asset when it meets objective criteria and well-considered valuations based on a thorough analysis of the market and the artist. The mere purchase of a work of art, perhaps created by a local artist or selected impulsively because it is considered ‘beautiful’, can never be qualified as a real investment. In fact, a superficial approach risks turning what could be a valuable asset into a choice with no economic prospects.

There are also some mistaken beliefs that often influence those approaching the art market. One of the most common is the idea that buying the works of very old artists can be a good investment, assuming that, with their passing, the value of the works will automatically increase. This view, besides being reductive, does not reflect the reality of the market. On the contrary, many artists continue to see a significant growth in value during their lifetime, thanks to the constant production of works, participation in major exhibitions and projects and increasing attention from the public and critics.

An emblematic example is Christo, one of the most iconic artists of our time. His works have seen significant increases in value, especially coinciding with his extraordinary projects around the world, events that attracted millions of people and catalysed international interest. Now that, unfortunately, Christo is no longer with us, it will no longer be possible to see new projects of such magnitude, and the market will not benefit from the renewed enthusiasm that these installations generated. This does not detract from the fact that Christo remains an exceptional artist and that his works still represent a very valuable investment today, but it does show how crucial it is to assess each case carefully and competently.

Investing in art therefore means understanding that the name of an artist or the beauty of a work is not enough to guarantee a return. It is necessary to rely on professionals in the sector, capable of identifying works that meet precise criteria: historical relevance, stylistic consistency, verified provenance and potential for growth in the market. Only careful selection, guided by a strategic and rational approach, can turn a work of art into a solid and lasting investment.

• What are the criteria that guide the selection of artists and works in your gallery?

Our approach is rigorous and based on many parameters, starting with the artist’s CV and ending with analysing market trends and long-term interest. Weapply techniques derived from asset management: we analyse both artistic indicators (cultural value, history of the artist, originality of the works) and financial indicators (market trend, sales history, growth in demand).

Our investment committee is the starting point for each analysis and evaluation, ensuring that each selection and acquisition is guided by a precise strategy and well-defined objectives.

• How much does the global economic context affect the art market?

The global context certainly has an impact, but art often proves to be resilient. In times of economic crisis, many works continue to maintain their value or even increase it, precisely because investors are looking for stable assets. However, we observe how certain categories of contemporary or emerging art are more susceptible to market fluctuations.

• Why is it important to turn to a gallery like Trium Art Gallery to invest in art?

We are able to monitor the best opportunities in the art market on a daily basis: works that are sold worldwide, often at extremely attractive prices, and that can significantly enrich our clients’ collections. Turning to a gallery like ours means having access to a professional service that goes far beyond the mere sale.

Buying independently involves numerous hurdles: assessing a huge amount of works, understanding legal and tax regulations, dealing with imports or exports (with different rules for works over and under 70 years old), and analysing whether the chosen artist and work really represent a worthwhile investment. Furthermore, it is crucial to check that the price paid is justified and that the work is representative of the artist’s style.

We take care of all this, guaranteeing the collector significant time and money savings. Thanks to our expertise and our rigorous method of selection, each client can count on works that have already been assessed and considered, with the certainty of making strategic and informed choices.

• What is the typical profile of those who choose to invest in art today?

Our audience is diverse: from traditional collectors looking for iconic pieces to younger investors attracted by the works of emerging artists. The democratisation of the market, facilitated by digital platforms, has brought many people closer to art. Today, even those who do not have big capital can start investing thanks to more accessible offers.

• What role does technology play in your work?

Technology is crucial. Thanks to our digital platform, we can reach collectors all over the world. In addition, we use data mining and predictive analysis tools to monitor market trends and optimise investment choices. Digitalisation has broken down physical barriers, making art more accessible and global.

Finally, we love to use social media as key tools to communicate and share our vision. We are present on Instagram and LinkedIn with official accounts that we intend to enhance more and more, exploiting their potential to convey our message in an effective and engaging way. We see them as essential, accessible and immediate channels, capable of inspiring, captivating and attracting the interest of an increasingly wide audience.

• What advice would you give to someone approaching art as an investment for the first time?

The first piece of advice is to explore as much as possible: visit exhibitions, art fairs – even international ones – to broaden your horizons and discover new opportunities and perspectives.

Collecting art should be, first and foremost, a passion: choose works that move you and enrich your life. We will take care of the investment factor and guide you in making the right choices!

Avoid impulsive purchases or purchases dictated by the fashions of the moment, as artistic value does not always coincide with economic value. Finally, be patient: art is a long-term investment, capable of paying off not only economically, but also culturally and personally.

• Looking to the future, what are the trends in the art market?

We foresee a positive trend for the art market in the coming years, supported by several key factors: the expansion of demand in Asian and Middle Eastern markets, the growing interest of young collectors, who are increasingly attracted to diversifying their portfolios with artworks, and the intense promotional activity that continues to enhance art as a cultural and economic asset. Currently, the market offers numerous opportunities, with artists who are still undervalued and trends that, as is often the case, could make a cyclical comeback.

Among emerging art trends, we note a return to surrealist art, which is capturing the attention of collectors and institutions alike. Furthermore, from an investment perspective, art from countries such as India and Brazil is proving to be increasingly interesting, thanks to the growing relevance of these markets on the global scene.

Also of great importance is post-war Italian art, with masters such as Mario Schifano, Mimmo Rotella, Giorgio Griffa, Pino Pinelli and many others, whose works continue to register significant revaluations thanks to cycles of renewed interest on the part of the market and collectors.

Of course, the secret to making the most of these dynamics is to know what to buy and, above all, at what price, relying on professionals with in-depth knowledge of the sector.

• What is your dream for Trium Art Gallery?

Our dream is to make art accessible to everyone, not only as an aesthetic experience but also as a concrete opportunity for personal and financial growth. We would like to continue innovating, creating a gallery model that is a global reference point, where passion and strategy meet to create something unique.

I conclude this interview by letting myself be inspired by the words of the founders of Trium Art Gallery:

art is not only to be admired, but also to be valued and cherished, like a legacy that spans time.