DADA 1916: THE BIRTH OF AN ARTISTIC MOVEMENT WHICH WANTED TO BE ANTI-ART

2016 is the year of Dada movement, because this year we celebrate the 100^th anniversary of the birth of the artistic movement born in Zurich in 1916.
After the events dedicated to this anniversary arranged in Zurich, where the movement was born, Italy celebrates this anniversary with an exhibition in Brescia, as well.
I wrote a post about the meaning of the term “Dada” and the importance of the Dada movement, but this exhibition marks the strong connection between this artistic movement and Italy, because Dadaists have points in common with the artists of the Futurist movement, which was born in Italy some years before 1916.

Continue reading

CALIMERO, COME ERAVAMO (CALIMERO, THE WAY WE WERE)

Calimero was created in Milan in 1963 by the Pagot brothers, Nino and Toni, together with Ignazio Colnaghi, and has become a successful character all over the world and loved by several generations.

In 1962 the company Mira Lanza commissioned the Pagot brothers to create a character for an advertisement for some laundry soaps which mothers and children could feel great tenderness for.
So, Calimero appeared for the first time in an Italian TV advertisement on July 14^th 1963.

Continue reading