Those who have to narrate culture on social media know the importance of fast and rapid communication.
If you too have tried to create art content for social media, you will certainly have come up against the need to give concise information without trivialising the message. Which is by no means easy, especially when you have to communicate the complexity of an art project or cultural event.
On Twitter all this is definitely more complicated because there are very few characters available, one cannot edit the content already published, and even the number of images to be inserted is limited.
Twitter, however, was my first love and in this post I want to tell you why it is still a great communication tool for art galleries and museums.
The Twitter profile of a gallery or museum
